Hometex, the most important textile meeting in Europe, the USA, the Middle East, and Africa, enabled more than 650 domestic and foreign companies to exhibit their new products and find the opportunity to cooperate.
Hometex, one of the world's most prestigious fairs in home textiles, brought together the national and international players of the sector in Istanbul between 17-21 May. The main venue of the fair, which was organized by the Turkish Home Textile Industrialists and Businessmen Association (TETSIAD), the umbrella organization of the home textile industry, in the organization of KFA Fair, a subsidiary of Bursa Chamber of Commerce and Industry (BTSO), was Istanbul Expo Center. The fair, designed with a brand-new vision, attracted significant attention from local and foreign visitors. Hometex'22, which has been described as the most successful organization for the home textile industry so far by both participants and visitors, hosted 170,000 local and foreign visitors for five days.
After a two-year break due to the pandemic, Hometex hosted the world's leading textile companies. The fair, the biggest textile meeting in Europe, the USA, the Middle East, and Africa, enabled more than 650 domestic and foreign companies to exhibit their new products and find the opportunity to cooperate. The business volume realized at the fair, where visitors from 126 countries were hosted, was above expectations, and a business volume of approximately 1.5 billion dollars was reached.
HOMETEX SET THE TRENDS
At Hometex, which was organized with the support of the Ministry of Commerce and the Union of Chambers and Commodity Exchanges of Turkey (TOBB), Istanbul Chamber of Commerce, Istanbul Chamber of Industry, and exporters' unions, the priorities of the sector representatives were focused. For this reason, it was designed to contribute to the foreign trade performance of the companies instead of profitability, and it was realized with an approach that would transfer the profits to the sector. Visited by thousands of qualified buyers from Turkey and abroad, the fair enabled strong business connections and determined the trends in home textiles.
There was also a great interest in foreign procurement committee organizations supported by UR-GE projects within the scope of Hometex. The fair made a significant contribution to the foreign trade volume of the sector, especially with its B2B events. The fair, which allows qualified buyers from a wide geography from Europe to Asia, the USA to North Africa, and Arab countries to meet with the sector, exceeded expectations in every sense and became a hope for Turkish exporters after two difficult years.
MADE A DIFFERENCE WITH INSPIRATION
Hometex hosted very rich concepts, from new products offered to world markets, to fashion talks, from trend areas to industry meetings. Since the fair focuses on the theme of sustainability, an area called "Conscious Zone” was created specifically for this subject. Inspiration zones, namely "inspiration zones”, were established in different parts of the fair, which is built on 11 halls. In these areas, a wide range of products from bathroom products to curtains, upholstery, and carpets were exhibited.
In addition, in the seminars organized with different themes every day, important national and international names came together with the sector and had the opportunity to share their experiences. Important names determining the trends of the home textile industry both made trend presentations at the fair and took place as speakers in the seminars. Especially the trend presentations made by Italian designer Andrea Dall'Olio, Ahu Barut, and Erdem Akan for Homete attracted great attention from the visitors.
"THE FAIR STRENGTHENED THE EXPORT POTENTIAL OF THE INDUSTRY”
Reminding that TETSIAD hosted the fair in cooperation with KFA Fair Organization, with the emphasis of "Stronger, More Participants", TETSIAD President Hasan Hüseyin Bayram said, "While 170,000 domestic and foreign visitors came to Hometex for five days, thousands of business meetings were held at the fair. As the Turkish home textile industry, we had a fair where we made the best use of the gap in the global market after the pandemic and turned the crisis into an opportunity. Collaborations with visitors from all over the world will contribute to the development of our industry by reflecting on production and exports quickly. Our home textile industry will further increase its exports and share in global trade with the contribution of Hometex. I would like to thank our KFA Fairs company, our supporting chambers, our exporter unions, our sector representatives, and everyone who contributed to the organization of our fair. We look forward to meeting again under the roof of Hometex in a much stronger way next year.”
"HOMETEX, IS A PRIDE FOR OUR INDUSTRY AND OUR COUNTRY”
BTSO President Ibrahim Burkay said that Hometex, which brought the home textile industry together in Istanbul after a two-year hiatus, is a source of pride for both the industry and Turkey, and added, "We are happy to realize it with the organization. Our fair, hosted by TETSIAD and supported by both our exporters' associations and our chambers by showing a great unity of power, was completed with a satisfaction above the expectations for our exhibitors and visitors. In addition to the procurement committee organizations we held, the interest of foreign buyers who individually participated in the fair from different countries exceeded our expectations. Our fair will be held again next year at Istanbul Expo Center between 16-20 May.”